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Certifications & Licenses

CPCM - 2000

Approved For Certification As A Certified  Professional Consultant to Management

Who's Who - 1999

Voted By My Peers Into International Who's Who of Business Management

DCFS - 1997

Trained And Certified Diversified Cash-Flow Specialist

Insurance Broker - 1996

Certified and Licensed in NV-CA-SC-NC-GA-AL

Real Estate - NV - 1995

Coursework Completed 4.0 GPA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

        Let Everything You Do... Market For You!

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 Image Is Everything!

Your company literature or collateral includes everything your customer comes into contact with that is associated with your company.
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Your Brochures, Flyers, Business Cards

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Your Bills, Invoices, Receipts

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Your Packaging Materials, Labels, Packing Slips

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Your Stationary, Letterhead, Memos, Cover Sheets

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Your Website, E-Mail Stationary and Signatures

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Your Warranty Cards, Registration and Rebate Forms

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Your Special Reports, How-To Guides, Instruction Manuals

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Your On-Hold Message

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Your Advertising and Marketing Materials
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Change up your message... depending on the type of prospect the specific piece of company literature is most likely to come in contact with, address their specific needs or desires.
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Duplicate your company literature and change the message and follow-up procedures for each type of prospect according to their specific needs or desires.
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Everyone in your company should have business cards!

(Well, almost everyone...)

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Individual business cards and e-mail signatures should have messages targeting the prospects these types of individuals come into contact with. Even if the person is a line worker in your factory, develop a message and follow-up procedure which targets the typical person they may come into contact with. (other potential employees?)
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Your Buyers -- E-Mail Me Special Deals!

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Your Delivery Personnel -- CUSTOMERS ! - Backend Offers!

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Your Receiving Department -- Thank You! (Include Procedures)
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Your Logo, Letterhead & Website Header

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This is where you set your image and every instance of collateral or company literature should present your logo and USP inspired 'byline', in the same manner. Try to keep the theme of these elements as well as the tone of all of your marketing materials consistent.
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Your Communication Tone,  Voice, And Method...

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Whether your tone is set to help, inspire or motivate... If you change up the tone of your marketing message halfway to the sale you WILL lose potential customers. (The tone of this report is to help.)  Don't worry there is always a mix of these factors present in every successful sales presentation, but the emphasis should always remain on just one. As a rule of thumb a special report should focus on helping, a sales letter, brochure or flyer on inspiring and an order form on motivating.
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Your voice or the role you are playing in a marketing message should first reflect the best way to address your understanding of your prospects needs or desires. Then it should switch to a role of a coach, mentor or expert as the case may call for.
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Another factor to consider when developing your sales message is the method you use to communicate with your reader. Different readers relate better and therefore better understand a message if it is related to them in a way which takes into account what type of message they are individually more receptive to.
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Three Types Of Readers!

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Kinetic or A Touchy Feely Message! To grab the attention of this reader reach out and slap them hard, caress their ego, massage their intellect, and slam your prospect with a message they wrap their mind around... like;
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"Feel The Exhilarating Thrill Of Success"

As You Stuff 'Fistfuls Of Cash' Into Your Pockets
Through Tapping Into Your True Profit Potential
By Flexing Your Marketing Muscle
With iBizMktg.com"
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Aural or A Noisy Message! To gain this readers ear, shout your message, bang your drum, toot your horn, set off alarms and scream out a message your prospect can hear loud and clear... like;
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"Cha-Ching"
'Listen To The Sweet Sound Of Success'
And Slam The Door On Your Competition
Crank Up Your Your Sales Volume ,
And Make Your Profits Explode!
"Give iBizMktg.com a Shout!"
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Visual or A Message Which Paints A Picture! Look your reader right in the eye and show them what you've got, color them sold and let your prospect clearly see the benefits your message can provide for them... like;
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'Get Out Of The Red And Into The Black!'
Watch Green Arrows Shoot Straight Off The Chart
And See What It Means To 'Win Big!'
When You Set Your Sights On Success
With The Artistry Of iBizMktg.com!
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Your mission is to get your message everywhere your prospects are. You have to make your message relevant to the current needs or desires of your prospect and a message they will best respond to.

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My name is Michael Jay Wilson. I am a copywriter...

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My job is to help you find the right message...
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Take  the time to email me and lets get this show on the road... ...the road to success!
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michaeljaywilson@ibizmktg.com

Copyright 2001-2008 Michael Jay Wilson, Sr., All Rights Reserved